制造业企业数字化转型路径研究

Research on the Digital Transformation Path of Manufacturing Enterprises

数字化转型已成为制造业企业高质量发展的必由之路,从制造业“微笑曲线”出发,通过遴选研究在研发设计、生产制造、市场营销等上中下游三个维度开展数字化转型的制造业转型案例,总结数字化转型的成功的关键点,破除企业以往“照本宣科”式的数字化转型方式,解决企业“不会转”的转型难题。研究成果将为企业的数字化转型路径选择提供借鉴意义,提高数字化转型的成功率,为制造企业数字化转型赋能。

Digital transformation has become the only way for manufacturing enterprises to achieve high-quality development.This paper starts from the"smile curve"of manufacturing industry,through the selection and research of manufacturing transformation cases that have carried out digital transformation in three dimensions of upstream,midstream and downstream,such as R&D design,production and manufacturing,and marketing,summarizes the key points of the success of digital transformation,breaks the traditional"copybook"way of digital transformation,and solves the transformation difficulties of"not knowing how to transform".The research results of this article will provide a reference for the selection of digital transformation paths for enterprises,improve the success rate of digital transformation,and empower manufacturing enterprises in their digital transformation.