摘要
针对电子商务行业中数据处理速度慢和信息洞察不足的问题,文章提出一种基于Apache Spark框架的电子商务信息管理系统。利用该系统高效处理大规模的电子商务数据,可为企业制定决策提供支持。利用Apache Spark的高速数据处理能力,结合先进的数据分析工具,如SparkSQL和MLlib,系统能够快速地处理来自不同源的海量数据,提供即时的数据分析和可视化结果。此外,ApacheSpark的强大机器学习库MLlib用于挖掘用户行为模式,预测市场发展趋势,优化营销策略,并改善客户服务体验。
Addressing the issues of slow data processing speed and insufficient information insight in the e-commerce industry,this paper proposes an e-commerce information management system based on the Apache Spark framework.Using this system to process large-scale e-commerce data efficiently can provide support for enterprises to make decisions.Using the high-speed data processing capability of Apache Spark,combined with advanced data analysis tools such as Spark SQL and MLlib,the system is able to rapidly process massive amounts of data from different sources,and provide instant data analysis and visualization results.Additionally,the powerful machine learning library MLlib of Apache Spark is used for mining user behavior patterns,predicting market trends,optimizing marketing strategies,and enhancing customer service experiences.
作者
刘学青
张珊珊
LIU Xueqing;ZHANG Shanshan(Zhengzhou University of Industrial Technology,Zhengzhou Henan 451100,China)
出处
《信息与电脑》
2024年第3期102-104,共3页
Information & Computer