乡村旅游地居民相对剥夺感对其与企业间契合行为的影响研究——基于国企经营型和私企经营型两类景区的比较

THE INFLUENCE OF RURAL TOURIST DESTINATION RESIDENTS'RELATIVE DEPRIVATION ON THEIR ENGAGEMENT BEHAVIORS WITH ENTERPRISE:COMPARATIVE ANALYSIS BETWEEN STATE-OWNED AND PRIVATE ENTERPRISE MANAGEMENT OF SCENIC SPOTS

如何理解乡村旅游地居民冲突行为、促进居民和企业之间的契合行为是乡村旅游发展中亟待解决的问题。本研究构建乡村旅游地居民相对剥夺感对居民—企业契合行为影响的理论模型,并基于江西省上饶市婺源县两类乡村景区的调研数据进行验证和比较。研究发现,相对剥夺感是居民—企业契合行为的重要影响因素;群体相对剥夺感对居民—企业契合行为的影响大于个体相对剥夺感;个体相对剥夺感对居民—企业契合行为的影响机制存在差异;相对剥夺感对居民—企业契合行为的影响力因景区管理模式的不同而不同。本研究丰富了企业社区关系的研究视角和内容体系,为乡村旅游地居民冲突行为提供更为科学的解释框架,并为乡村旅游企业的社区关系管理提供现实参考。

How to understand the logic of residents'conflict behaviors in rural tourist destinations,to promote their engagement behaviors with tourism enterprises are urgent problems to be solved in the development of rural tourism.Empirical tests and comparisons are conducted based on the data of two types of rural scenic spots(spots operated by state-owned enterprise and spots operated by private enterprise)in Wuyuan county,Jiangxi province.In spots operated by state-owned enterprise,406 questionnaires were distributed and 394valid questionnaires were received(valid collection rate,97%)from August 6 to 25,2020.This study draws the following conclusions.1)Relative deprivation is an important factor affecting the resident-enterprise engagement behaviors.2)The influence of group relative deprivation on resident-enterprise engagement behaviors is greater than that of individual relative deprivation.3)The influence mechanism of individual relative deprivation is different between the two types of scenic spots.4)The influence degree of relative deprivation varies according to the different management modes of scenic spots.