元宇宙视域下的AI主播

AI Anchors from the Perspective of the Metaverse

元宇宙概念的引爆,触发了AI主播与职业主持人之间深层次的互动交流和更紧密的关系链接。文本传播形态、新闻信息生产以及新型媒介传播等将进一步虚实共融。AI主播在审美向度、时空成本、专业水准、艺德恒守、内容生成等方面均呈现显著优势。面对AI主播带来的一系列挑战,转变理念,人机融合共生;人机协同,实现良性深融;强基固本,主播角色转型;合规前置,伦理守正,营造良好的数字生态将成为有效的应对策略。

The explosion of the concept of the metaverse has triggered deeper levels of interaction and closer relationships between AI anchors and professional hosts.The forms of text dissemination,news and information production,and new media dissemination will further blend virtuality and reality.AI anchors have significant advantages in terms of aesthetic orientation,time and space costs,professional standards,moral integrity and content generation.Faced with a series of challenges brought by AI anchors,it is necessary to change our mindset and achieve human-machine integration and symbiosis and benign deep integration between human-computer collaboration,to strengthen and consolidate the foundation and transform the role of anchors,and to create a favorable digital ecosystem based on compliance and ethical integrity as effective coping strategies.