农村居民对远程医疗的使用意愿影响因素研究

A Research of Factors Influencing Rural Residents’Willingness to Use Telemedicine

目的探究影响我国农村居民远程医疗使用意愿的因素,提出相关建议推动远程医疗在农村地区发展。方法基于技术接受模型构建研究模型并提出假设,采用问卷调查方法收集数据,通过结构方程模型进行验证分析。结果有62.0%的农村居民对远程医疗有一定了解,但使用率仅为10.0%,使用率较低。感知有用性、感知易用性、社会参与、社会支持以及促进因素对农村居民远程医疗使用意愿产生积极影响(P<0.05),而感知风险和社会联系对农村居民远程医疗使用意愿没有影响(P>0.05)。结论促进远程医疗系统基础设施建设,全面提升农村医疗卫生服务水平;完善远程医疗法律法规,促进“三医”协同政策保障;发挥社会资本作用,提高农村居民利用远程医疗的信息素养。

Objective Explore the factors affecting rural residents’willingness to use telemedicine in China,and put forward relevant suggestions to promote the development of telemedicine in rural areas.Methods A research model was built based on Technology Acceptance Model,data were collected through using a questionnaire survey and analyze by structural equation modelling for validation.Results The awareness rate of telemedicine among rural residents was 62.0%and the usage rate was 10.0%,which was low.Perceived usefulness,perceived ease of use,social participation,social support,and facilitators positively influence rural residents’willingness to use telemedicine(P<0.05),while perceived risk and social connection have no effect on the willingness of rural residents to use telemedicine(P>0.05).Conclusion Promote the construction of telemedicine system infrastructure to comprehensively enhance the level of rural medical and health services;improve telemedicine laws and regulations to promote the policy guarantee of the three medical institutions;give full play to the role of social capital to improve the information literacy of rural residents in the use of telemedicine.