女大学生体育消费影响因素研究——基于对烟台市4所高校的调查

A Study on the Factors Influencing Sports C onsumption of Female College Students——Based on a Survey of Four Universities in Yantai City

为了探究影响女大学生体育消费的主要因素,使用因子分析及数理统计等方法,对烟台市4所高校的女大学生体育消费状况进行调查与分析。结果:在个体差异、外部环境及教学活动3大主因子中,产生影响最大的因素分别是:消费能力和消费习惯;体育产品价格和质量、体育设施及体育场馆的状况和家庭体育文化氛围;学习生活压力和学校对学生体育消费意识及价值观的培养。结论:加大宣传力度;提升产品质量;改革课程体系;促进校企合作。

In order to explore the main factors affecting the sports consumption of female college students,factor analysis and mathematical statistics were used to investigate and analyze the sports consumption status of female college students in four universities in Yantai City.Result:Among the three main factors of individual differences,external environment,and teaching activities,the factors that have the greatest impact are:consumption ability and consumption habits;The price and quality of sports products,the condition of sports facilities and sports venues,and the cultural atmosphere of family sports;The pressure of academic life and the cultivation of students'awareness and values of sports consumption by schools.Conclusion:Increase publicity efforts;Improve product quality;Reform the curriculum system;Promote school enterprise cooperation.