社交机器人对社会舆论的影响因素研究

Research on the influence factors of social robots on social opinions

近年来,社交机器人已经成为人工智能领域的一个最新的研究方向。由于新冠疫情、俄乌冲突、英国脱欧等一系列重大事件中,社交机器人对公众舆论产生了重要影响,学界对社交机器人的关注度日渐升高。本文提出了基于社交机器人的社会舆论形成过程模型,分为舆论出现、争夺影响力、舆论形成3个阶段,社交机器人可以在3个阶段介入和影响。研究了社交机器人的级联效应、工作原理、影响因素,指出媒体类型、事件模糊性和争议性、受众群体等均是影响社会舆论的主要因素。调查问卷实验与案例分析表明:社交机器人对信息传播速度、网民意见/倾向的形成等具有显著影响,实验数据对今后研究具有重要参考意义。

In recent years,social robots have become the latest research direction in the field of artificial intelligence.Due to a series of major events such as the COVID-19 epidemic,the Russia-Ukraine conflict,and Brexit,social robots have had an important impact on public opinions,and the academic community has paid more attention to social robots.The research work includes:proposing a social opinion formation process model based on social robots,which is divided into three stages:public opinions emerging,competing for influence,and forming public opinions.Social robots can intervene and influence in these three stages;Studying the cascading effect,working principle,and influencing factors of social robots,and pointing out that media type,ambiguity and controversy of events,audience group,etc.are the main factors affecting social public opinions;The questionnaire,experiment and case study show that social bots have a significant impact on the speed of information spreading and the formation of netizen’s opinions/tendencies.The experimental data has important reference significance for future research.