乡村振兴视角下语言景观建设--以大李村为例

Linguistic Landscape Construction in the Perspective of Rural Revitalization Taking Dali Village as an Example

乡村振兴是乡村生产生活生态全面发展,是农业农村农民全面振兴。乡村语言景观建设可以将语言与地区特征结合起来展示当地特色文化。经过东湖环境综合整治,面貌升级后的大李村吸引了大批手作人入驻,使之成为武汉有名的“文创村”。本研究以大李文创村为例,通过实地调查获取大李村各类语言景观标牌,以民宿名称、餐厅名称、方位指示牌、宣传标牌等各种标牌为研究对象,通过定性、定量分析,来探讨分析大李村语言景观与当地特色结合的适应度。本文从语言景观中的资源意识、文化意识和工具意识三个维度详细分析了大李村语言景观在语言使用种类、命名格式、文化传承、置放特点等方面的特征以及对乡村振兴所发挥的作用。

Rural revitalization refers to the development life,ecology and industry in rural areas,which is demonstrated by the revitalization of agriculture,countryside and farmers.The construction of rural linguistic landscape can combine the language with regional characteristics to show the local feature and local culture.After the comprehensive improvement of the East Lake environment,the upgraded Dali Village has attracted a large number of craftsmen,making it a famous"cultural and creative village"in Wuhan.This study takes Dali Village as an example,obtains different kinds of linguistic landscape signs in Dali Village through field study,and takes the signboards of accommodation sites,restaurant,signboards,publicity signs,etc.as the objects of study.It aims to analyze the adaptability of the linguistic landscape of Dali Village combined with the local characteristics through qualitative and quantitative analyses.This paper analyzes the characteristics of Dali Village's linguistic landscape from the types of language used,naming formats,cultural heritage,emplacement,etc.,as well as its role in rural revitalization in terms of the three dimensions of resource awareness,cultural awareness,and instrumental awareness in the linguistic landscape.