项目驱动下我国体育旅游产业的发展历程、困境及路径

Development Course, Difficulties and Path of China's Sports Tourism Industry Under Project Driving

运用文献资料法、数理统计法、逻辑归纳法,以体育旅游精品项目调查为切入点,探究我国体育旅游产业发展的历程、困境,并提出优化路径。历经了“体育旅游市场”新概念出现的萌芽阶段;体育旅游精品项目打造的探索阶段;产业多元融合创新的快速发展阶段;以及时代催生需求变革的高质量发展阶段。困境:产业政策制度不完善、项目管理措施不成熟、区域旅游资源不均衡、智慧平台发展不充分、投融资规划不精准。优化路径:以政策落实为抓手,打造全域旅游新业态;以科学决策为关键,探索项目管理新思路;以整合资源为重点,增强持续发展新动能;以科技创新为引领,构建共建共享新局面;以精准投资为目标,拓宽项目融资新途径。

Using literature,mathematical and statistical,and logical induction method,it takes the survey of sports tourism projects as the entry point to explore the history and dilemmas of the development of China's sports tourism industry,and put forward the optimization path.It has gone through the germination stage of the new concept of sports tourism market,the exploration stage of the creation of sports tourism projects,the rapid development stage of the industry's diversified integration and innovation,and the high-quality development stage of the change of the needs of the times.Difficulties:Imperfect industrial policy system,immature project management measures,unbalanced regional tourism resources,insufficient development of intelligent platform,and imprecise investment and financing planning.Optimization Path:Take policy implementation as a hand to create a new form of regional tourism and take scientific decision-making as the key to explore new ideas for project management.Focus on integrating resources to enhance the new kinetic energy for sustainable development and take scientific and technological innovation as a leader to build a new situation of common construction and sharing.Take precise investment as the goal to broaden new ways of project financing.