后设监管:电商平台知识产权保护的一种建构

Post-regulation:Construction of Intellectual Property Protection for E-commerce Platforms

平台经济的快速发展对互联网监管治理提出了挑战。作为一种新的监管模式,后设监管倡导在政府监管部门的指导下帮助监管对象建立符合自身意愿与利益的自我监管体系,以弥补传统监管模式的不足。研究发现,政府监管部门能够通过权力转化机制、收益平衡机制和责任保障机制等后设监管机制促进电商平台监管自主权的实现、成本收益的改进以及社会责任感的提升,帮助其建立完善的自我监管体系,实现平台的知识产权保护目标。为提升后设监管效能,政府监管部门还需通过构建平台自治权的制约监督体系、强化信用联合监管机制的系统性以及提高社会声誉机制应用的精准度等措施予以保障。

The rapid development of the platform economy has posed challenges to Internet supervision and governance.As a new regulatory model,post-regulation advocates helping regulatory objects establish a self-regulatory system in line with their own wishes and interests under the guidance of government regulatory departments,so as to make up for the shortcomings of traditional regulatory models.It is found that government regulatory departments can promote the realization of regulatory autonomy of e-commerce platforms,the improvement of cost and benefit and the enhancement of social responsibility through post-regulatory mechanisms such as power transformation mechanism,income balance mechanism and responsibility guarantee mechanism,and help them establish a sound self-regulatory system to achieve the intellectual property protection of the platform.In order to improve the effectiveness of the post-regulation,the government regulatory departments also need to build a restriction and supervision system for the platform autonomy,strengthen the systematization of the credit joint supervision mechanism,and improve the accuracy of the application of the social reputation mechanism.