基于推拉理论与多源数据的山东地区乡村景观吸引力评价体系研究

A Study on the Evaluation System of Rural Landscape Attraction in Shandong Province on the Basis of Push-pull Theory and Multi source Data

提升乡村吸引力是应对乡村衰退、实现乡村振兴的必由之路,本文选取山东地区10处景观建设项目,对其进行乡村吸引力的评估,运用多源数据支持的评价方法,建立科学的评价指标体系,以山东地区乡村的景观拉力和需求推力为评价内容,以提高乡村旅游吸引力为价值导向,为更好地推进山东地区乡村景观建设提供技术支撑和科学依据。

Enhancing the attractiveness of rural areas is a necessary approach to cope with rural decline and achieve rural revitalization.This article selects 10 landscape construction projects in Shandong province to evaluate their rural attractiveness.In the evaluation,the multi-source data is used,and a scientific evaluation index system is established.The content of evaluation is the“pull”of the landscape and the“push”of demand of rural areas in Shandong,and the value orientation is to improve the attractiveness of rural tourism.The study is intended to provide technical support and scientific basis for better promoting rural landscape construction in Shandong province.