新媒体视域下艺术院校网络文化育人的SWOT分析及策略

The SWOT Analysis And Strategies of Online Cultural Education in Art Colleges from the Perspective of New Media

新媒体视域下,根据SWOT分析显示,艺术院校网络文化育人的优势在于高等艺术人才的创意表达,劣势包含网络配置不足和平台建设滞后,机会在于校际、校企数字化合作延伸,威胁来自网络安全隐患与舆论风险。为应对挑战,可加强实践性教学、培养信息素养、构建融媒体平台以及建设安全网络环境。本文从艺术院校网络文化育人的必要性出发,探讨了新媒体视域下艺术院校网络文化育人工作的主要特点,基于SWOT分析法,对艺术院校网络文化育人的内外环境进行了全面评估,并提出了相应的发展策略,以推动构建艺术院校网络文化育人新格局。

From the perspective of new media,the SWOT analysis of online cultural education in art colleges shows that its advantage lies in the creative expression of higher art talents while the disadvantage includes insufficient network facility and the lagging platform construction.The opportunity of online cultural education in art colleges lies in the extension of digital cooperation between Universities and enterprises,and the hidden threat comes from network security risks and public opinion risks.To address challenges,strategies can be formulated by strengthening practical teaching,promoting information literacy,and building integrated media platforms and secure network environment.This paper first analyses the necessity of cultivating students through online culture for art colleges and universities,and then explores the main characteristics of online cultural education in art colleges and universities from the perspective of new media.Based on the SWOT analysis,a comprehensive evaluation of the internal and external environment of online cultural education in art colleges is conducted,and corresponding development strategies are proposed to promote the construction of online education in art colleges and universities.