档案文化资源数字化国际传播机制探析

Exploring the Digital International Dissemination Mechanism of Archival Cultural Resources

档案文化资源的数字化国际传播对于弘扬中华传统文化意义非凡,系统性把握其数字化国际传播效果的影响机制对相关实践开展具有重要指导意义。通过运用混合研究方法,对档案文化资源数字化国际传播机制展开探究。一方面,采用定性理论演绎分析,提炼档案文化资源数字化国际传播机制的概念模型。另一方面,基于YouTube平台的数字化作品,通过内容特征提取和计量分析对所提出的概念模型进行定量验证。概念模型中的九种核心因素对档案文化资源国际传播效果均产生显著影响。此外,承载抽象性和具象性文化符号的两类档案文化资源的数字化国际传播机制在呈现形式层因素上表现出较大共性,在内容塑造层因素上又呈现出明显差异。

The digital international dissemination of archival cultural resources is critical to the promotion of Chinese traditional culture.The systematic understanding of the influencing mechanism of digital international dissemination effect of archival cultural resources has significant practical value.This paper adopts mixed research methods to explore the digital international dissemination mechanism of archival cultural resources.On the one hand,using qualitative deductive analysis,the conceptual model of the digital international dissemination mechanism of archival cultural resources is proposed.On the other hand,based on the digital works on the YouTube platform,the proposed conceptual model is quantitatively verified through content feature extraction and quantitative analysis.The results show that the nine core factors in the conceptual model cast significant influence on the international dissemination effect of archival cultural resources.In addition,the digital international dissemination mechanisms of the two types of archival cultural resources containing abstract and figurative cultural symbols share similarities in terms of the presentation form factors,and differences in terms of content shaping factors.