微信公众号在气象科普宣传中的运营策略研究——以“天津气象科普”为例

Research on Operation Strategies of WeChat Official Accounts in Meteorological Science Popularization Promotion:A Case Study of“Tianjin Meteorological Science Popularization”

利用微信公众号进行气象科普宣传服务可有效扩大宣传范围,增强公众的气象意识。以“天津气象科普”微信公众号为研究对象,分析其创建至今的运营情况,提炼总结“天津气象科普”的运营策略,剖析其存在的问题,并尝试提出应对建议,以期为科普微信公众号运营及全领域科普工作开展提供一些参考。

The use of WeChat official account for meteorological science popularization service can effectively expand the scope of publicity and improve the public meteorological awareness.Taking“Tianjin Meteorological Science Popularization”WeChat official account as the research object,this paper analyzes its operation situation since its creation,summarizes its operation strategy,analyzes its existing problems and puts forward some suggestions,in order to provide some reference for the operation of meteorological science popularization public account and the holistic science popularization.