天津市无偿献血科普全媒体传播现状调查和研究

Investigation and Study on Present Situation of All Media Communication for Unpaid Blood Donation Science Popularization in Tianjin

2021—2023年,通过融合“播、视、报、网、端”等,使无偿献血科普宣传多渠道、全方位、立体化发展,提高了全社会无偿献血知晓度,鼓励并带动更多公众参与自愿无偿献血。对天津无偿献血科普全媒体传播现状进行调查和研究,提出实施科普全媒体传播后,无偿献血知晓率大幅上升,参与献血人数明显提高。

During the period of 2021—2023,through the integration of“broadcasting,television,newspaper,network and terminal”,the unpaid blood donation science popularization have been developed in a multi-channel,all-round and threedimensional way,improving the awareness of unpaid blood donation in the whole society,and encouraging and driving more public participation in voluntary unpaid blood donation.An investigation and study were conducted on the present situation of all media communication for unpaid blood donation science popularization in Tianjin.After the implementation of all media communication for unpaid blood donation science popularization,the awareness rate of unpaid blood donation has increased significantly,and the number of blood donors has increased significantly.