新媒体背景下我国冰雪赛事推广研究

Research on the Promotion of Ice and Snow Sportss Events in China under the Background of New Media

随着全球气候变化和人们环保意识的提高,冰雪运动逐渐成为越来越受欢迎的运动项目。中国作为冰雪运动的重要国家,冰雪赛事的发展对于提高国民体质,推动冬季体育事业的发展具有重要意义。然而传统的冰雪赛事推广方式已经无法满足现代社会的需求,新媒体的兴起为冰雪赛事推广提供了新的机遇和挑战。因此通过该文的研究,不仅对中国冰雪赛事推广的现状进行了深入分析,并提出了一系列优化策略,还为中国冰雪赛事推广提供了有益的参考。

With the global climate change and people's increasing awareness of environmental protection,ice and snow sports have gradually become an more and more popular sports.As an important country of winter sports,the development of ice and snow sports events is of great significance for improving people's physical fitness and promoting the development of win-ter sports.However,the traditional promotion of ice and snow sports events has been unable to meet the needs of modern society,and the rise of new media has provided new opportunities and challenges for the promotion of ice and snow sports events.Therefore,through the study of this paper,it not only deeply analyzes the current situation of the promotion of ice and snow sports events in China and puts forward a series of optimization strategies,but also provides beneficial references for the promotion of ice and snow sports events in China.