体育消费视域下冰雪体育旅游产业发展问题研究

Research on the Development of Ice and Snow Sports Tourism Industry Under the Perspective of Sports Consumption

随着社会经济的快速发展,中国居民的消费水平显著提高。在此基础上,体育旅游产业成为社会经济发展的重要支柱产业。冰雪体育旅游作为体育产业的重要组成部分,对中国的经济发展有重要意义。通过冰雪体育旅游产业的发展,能够有效提高人们的生活水平,同时还能够进一步带动相关产业的发展,因此冰雪体育旅游产业的发展前景较为广阔。在这样的背景下,中国应当积极促进冰雪体育旅游产业的发展。基于此,该文提出了相应的解决策略,希望能够为中国冰雪体育旅游产业的可持续发展,提供一定借鉴。

With the rapid development of social economy,the consumption level of Chinese residents has significantly improved.On this basis,the sports tourism industry has become an important pillar industry of social and economic development.As an important part of the sports industry,ice and snow sports tourism is of great significance to China's economic development.Through the development of ice and snow sports tourism industry,it can effectively improve people's living standards,and also can further drive the development of related industries.Therefore,the development prospect of ice and snow sports tourism industry is relatively broad.Under such a background,China should actively promote the development of ice and snow sports tourism industry.This paper puts forward the corresponding solutions,hoping to provide some references for the sustainable development of the ice and snow sports tourism industry in China.