后冬奥时代四川省冰雪体育旅游产业的SWOT分析与发展策略研究

SWOT Analysis and Development Strategy Research on the Ice and Snow Sports Tourism Industry in Sichuan Province in the Post Winter Olympics Era

该文通过SWOT分析并结合文献资料法、专家访谈法、逻辑分析法等研究方法,对四川省冰雪体育旅游业现状进行剖析,并针对现存状况提出相应的策略。研究表明,后冬奥时代四川省冰雪体育旅游产业的现状如下。优势:政策支持;四川省冰雪资源丰富、产业规模庞大;四川省冰雪体育产业具有多元化发展特点。劣势:冰雪体育产业整体资源分配不均匀,产业链不完整;冰雪体育旅游产业尚处于初级阶段;缺乏冰雪运动指导员和体育产业人才。机遇:北京冬奥会的成功举办为扩大冰雪运动在中国南方地区的影响力带来重大契机;四川省冰雪体育旅游产业链尚不完整,发展前景广阔;近年来四川省经济回暖,旅游业发展迅速。威胁:四川省部分地区气候条件限制冰雪旅游发展;北方地区发达的冰雪体育旅游产业形成竞争。对此提出可行性建议:第一,继续加强政府支持和引导;第二,开发冰雪资源,扩大旅游产业规模;第三,积极培养冰雪运动指导员和体育产业人才;第四,加大冰雪运动的宣传和推广力度;第五,打造冰雪体育旅游品牌。

This article analyzes the current situation of the ice and snow sports tourism industry in Sichuan Province through SWOT analysis,combined with research methods such as literature review,expert interviews,and logical analysis,and proposes corresponding strategies for the existing situation.The research shows that the advantages of Sichuan's ice and snow sports tourism industry in the post Winter Olympics era are as follows:policy support;Sichuan Province has abundant ice and snow resources and a grand industrial scale;The ice and snow sports industry in Sichuan Province has diversified development characteristics.Disadvantages:The overall resource allocation of the ice and snow sports industry is uneven,and the industrial chain is incomplete;The ice and snow sports tourism industry is still in its early stages;Lack of ice and snow sports instructors and sports industry talents.Opportunities:The successful hosting of the Beijing Winter Olympics brings significant opportunities to the expand the influence of ice and snow sports in the southern region of China;The ice and snow sports tourism industry chain in Sichuan Province is not yet complete,so the development prospects are bright;In recent years,the economy of Sichuan Province has rebounded and the tourism industry has developed rapidly.Threats:Climate conditions in some areas of Sichuan Province restrict the development of ice and snow tourism;The developed ice and snow sports tourism industry in the northern region is competing.Feasible suggestions for this:1.Continue to strengthen government support and guidance.2.Develop ice and snow resources and expand the scale of the tourism industry.3.Actively cultivate ice and snow sports instructors and sports industry talents.4.Increase the promotion and publicity of ice and snow sports.5.Build ice and snow sports tourism brands.