符号学视域下旅游文创产品设计研究

Research on the Design of Tourism Cultural and Creative Products from the Perspective of Semiotics

以符号学为理论指导,对采石矶展开文化符号基因的提取,获得采石矶景点的解释项和符号,运用AHP和熵权法获得符号的权重值,以符号学的表征方式表征到文创产品上。通过运用符号学三元关系,以AHP和熵权法对符号进行选择应用,指导旅游文创产品设计,可以得出符合地域特征的文创产品。以此为旅游文创产品的设计提供科学、合理的流程和方法。

Guided by semiotics theory,the cultural symbol genes of Caishiji were extracted to obtain explanatory terms and symbols for the scenic spot of Caishiji.The weight values of the symbols were obtained by using AHP and entropy weight methods,ant they were represented on cultural and creative products in a semiotic way.By applying the ternary relationship of semiotics and using AHP and entropy weight method to select and apply symbols,guiding the design of tourism cultural and creative products,a cultural and creative product design that conforms to regional characteristics can be obtained.To provide scientific and reasonable processes and methods for the design of tourism cultural and creative products.