地理符号学视角下的语言景观研究——以池州市文化旅游区为例

Linguistic Landscape Research Based on Geosemiotics—The Case of Cultural Tourism Zones in Chizhou City

语言景观作为城市建设的一部分,影响着城市的形象塑造和对外宣传。从地理符号学的研究视角出发,对池州市文化旅游区的语言景观现状进行考察,探讨互动顺序、视觉符号学、场所符号学与标牌翻译的关系,旨在发现语言景观存在的问题和揭示背后的原因,对提升文化旅游区的语言治理能力具有积极意义。

As a part of urban construction,linguistic landscape affects the city in image building and publicity.Based on geosemiotics,the paper investigates the current situation of linguistic landscape in tourism zones in Chizhou City,and discusses the relationship between interaction order,visual semiotics,place semiotics and signs,aiming to reveal the problems existing in linguistic landscape and explore corresponding reasons.It also has a positive significance for improving the language governance ability of cultural tourism areas.