融媒体时代健康教育传播方式的探索与实践

The Exploration and Practice of Health Education Communication Mode in the Era of Media Integration

随着社会发展和融媒体时代的到来,健康教育的传播方式也趋于多元化。健康教育传播仍存在“信息鸿沟”、内容单一、供需不平衡等问题。通过“健康教育+新媒体+群众文化”跨界融合的探索与实践,可实现形式多样、平台共享的传播方式,推进健康教育传播的高质量发展。

With the development of society and the arrival of the era of media integration,the modes of communication of health education tend to be diversified.There are still some problems in the communication of health education,such as"Information Gap",single content and imbalance between supply and demand.Through the exploration and practice of crossborder integration of"health education+new media+mass culture",various forms of communication and share platforms,should be realized,and promote the high-quality development of health education communication.