传统纹样创新设计:国潮文化下的Z世代集体记忆重构

Innovative Design of Traditional Patterns:Reconstruction of Collective Memory of Generation Z under Guochao Culture

以文化研究、设计原理和消费者行为学为理论基础,分析传统纹样如何通过设计创新被赋予现代意义而成为连接历史与现代的桥梁。Z世代,作为一股强大的消费力量,对个性化和文化认同的需求催生了对传统纹样创新诠释的渴望。通过对国潮产品纹样案例相关设计方法的解析,揭示传统纹样如何在Z世代的集体记忆中被重构,并通过创新设计得以流行。研究结果表明,Z世代通过消费融合了传统纹样的国潮产品,在享受个性化商品的同时,也在无形中参与到集体记忆的重构和文化传承中。

Based on cultural studies,design principles and consumer behavior theory,this paper analyzes how traditional patterns are endowed with modern meanings through design innovation and become a bridge between history and modernity.Generation Z,as a powerful consumer force,has the needs for personalization and cultural identity,which arouses their desire for innovative interpretation of traditional patterns.Through the analysis of relevant design methods in the cases of Guochao product patterns,the paper reveals how the traditional patterns are reconstructed in the collective memory of Generation Z and become popular by innovative designs.It is found that Generation Z is involved in the reconstruction of collective memory and cultural inheritance while enjoying individualized products by consuming Guochao products that integrate traditional patterns.