平远船灯舞数字化传播现状、困境及优化路径

The Current Status Quo,Dilemma and Optimization Path of Digital Communication of Pingyuan Boat Lamp Dance

平远船灯舞是一项以旱船为载体,杂糅民间小调、民间舞蹈与民间故事为核心内容的客家民间民俗活动。随着社会的发展,平远船灯舞文化的传播形式也积极转向数字媒介传播,在这个过程中平远船灯舞文化的传承和发展不断向大众审美靠近,促进了平远船灯舞文化的当代延续。然而,平远船灯舞文化囿于数字平台搭建不完善、数字传播媒介利用差与数字传播转化不彻底的现实困境,导致在借助数字媒介传播时无法将客家文化、地域文化与民俗文化完整地传达给观众,难以达到“使用与满足”的困境。

The Pingyuan Boat Lamp Dance is a Hakka folklore activity with the land boat as a carrier and mixed with folk tunes,folk dances and folk stories as the core content.With the development of society,the communication form of Pingyuan Boat Lamp Dance culture has also proactively shifted to the digital media communication.In this process,the inheritance and development of Pingyuan Boat Lamp Dance culture has been constantly keeping close to the public's aesthetics,which promotes the contemporary continuation of Pingyuan boat lamp dance culture.However,Pingyuan Boat Lamp Dance culture is limited by the realistic dilemma of imperfect construction of digital platform,poor utilization of digital communication media and incomplete transformation of digital communication,which leads to the inability to fully convey Hakka culture,regional culture and folk culture to the audience with the help of digital media communication,and it is difficult to achieve the dilemma of“use and satisfaction”.