加强促进共同富裕舆论引导的问题缘起、原则遵循及规范理路

Strengthening Public Opinion Guidance for Advancing Common Prosperity:Principles,Compliance and Standardization

实现全体人民共同富裕的时代价值性及其目标达成的长期性、艰巨性、复杂性势必使共同富裕成为舆论场的重要议题。加强促进共同富裕舆论引导旨在为促进共同富裕提供良好的舆论环境,从而实现全体人民共同富裕的中国式现代化。新时代共同富裕的舆论环境在时代导向、现实靶向和技术取向三个方面呈现的问题意识彰显了加强促进共同富裕舆论引导的紧迫性。为防范化解共同富裕舆论环境的风险挑战,在一般性原则上,加强促进共同富裕舆论引导应遵循社会意识辩证规律、人民主体动力规律以及鲜明党性规律的原则。在具体规范理路上,加强促进共同富裕舆论引导应坚持正确导向明确舆论引导政治方向、坚持正面宣传为主贯彻舆论引导基本方针、开展科学辟谣防止谣言弱化舆论共识、引导群众意见表达实现舆论情感认同。

The pursuit of common prosperity and the inherent challenges associated with this long-term and intricate goal have elevated“common prosperity”to a significant subject within the public discourse.The reinforcement of public opinion guidance in promoting common prosperity is essential to cultivate a conducive public discourse environment that facilitates the realization of comprehensive prosperity for the Chinese populace in the context of modernization.The contemporary public opinion landscape,shaped by the imperatives of the era,the pragmatic considerations of reality,and the influence of technology,underscores the imperative of fortifying public opinion guidance to advance common prosperity.In addressing the potential risks and challenges inherent in the public opinion environment surrounding common prosperity,a holistic approach is necessary.Guiding public opinion should adhere to the dialectical laws governing social consciousness,the centrality of the people’s agency,and the principles of clear party spirit.In the pursuit of specific standardization,strengthening public opinion guidance for promoting common prosperity necessitates a commitment to accurate guidance and the elucidation of the political direction of public opinion.Embracing positive publicity is crucial for implementing the foundational policies of public opinion guidance,while countering misinformation through scientific means is vital to prevent the erosion of public opinion consensus.Additionally,guiding the masses in expressing their opinions is essential for fostering emotional resonance and consensus in public opinion.