乡村振兴背景下新型农村社区服务高效供给机制研究

Research on the Efficient Supply Mechanism of Social Services in New Rural Communities Under the Background of Rural Revitalization

推进乡村振兴战略客观上要求实现新型农村社区服务现代化,而新型农村社区服务理念、模式和内容相对于传统农村的深刻变化决定了其现代化过程的复杂性、长期性。行政驱动下社区服务的基础设施硬件供给和内容、方式等软件供给已呈现代化趋向,但社区服务的效果并不显著,探索其高效供给机制成为提升效果的必然命题。通过对江苏省省级农房改造示范项目曹庄社区的个案研究发现,新型农村社区服务供给机制还存在供需理念上缺乏主动性、模式上供给主体单一、内容上质量不高、融资方式上缺乏活力等问题。根据边际效用理论,从理念上由单轨转向双轨、模式上从政府主导转向多元主体供给、内容上构建“实体+虚体”组合、融资方式上尝试社会组织市场化运作等方面构建高效供给机制,或可切实提升新型农村社区服务水平。

Promoting the rural revitalization strategy objectively requires the modernization of social service in new rural community,and the profound changes in idea,mode and content social service in the new rural community compared with the traditional rural areas determine the complexity of its modernization process.It is fine on the surface about service foundation implementation in hard-ware supply and content,mode and other forms in software supply by administrative promotion,but the service results are still inefficient,so it is necessary to explore efficient supply mechanism.Through the case study of Caozhuang community,a demonstration project of Jiangsu province,we find that the low efficiency is due to the problems of the supply mechanism,such as single main body of the supply model and lack of idea initiative between supply and demand,multi-subjects in mode,high quality content and capital vitality.For solving these problems,according to the theory of marginal utility,we can explore efficient supply mechanism which from the concept of“dual track”,multi-subjects service,content of“entity+incorporeal”combination,social organization on the mar-ketoriented operation to promote the level of social service in the new rural community.