法经济学视域下数字平台算法风险及其法律规制

Algorithm Risk and Legal Regulation of Digital Platform from the Perspective of Law and Economics

数字平台在新冠病毒感染疫情期间获得新的发展契机,数字经济持续提升。数字平台利用算法工具对用户历史数据进行分析,向用户提供个性化服务,便利用户生活,提高生活品质。但算法在智能化与平台控制下可能会超越技术工具范畴,引发隐私侵犯、信息茧房、算法歧视和算法垄断等法律风险。数字平台仍处于市场之中,受市场秩序的规制,因而运用法经济学理论更能准确把握数字平台算法风险成因、危害和法律规制的效果。防治数字平台算法风险,健全平台算法法律规制,需要从完善“数字人权”机制、建立算法审查机制和设置算法管理与追责机构三方面来实现,以监督数字平台合法运营,保障数字经济健康发展。

The digital platform gained new development opportunities during the COVID-19,and the digital economy continued to improve.The digital platform utilizes algorithmic tools to analyze users’historical data,providing personalized services to users,facilitating their lives,and improving the quality of life.However,under the control of intelligence and platform,algorithms may exceed the scope of technical tools,causing legal risks such as privacy infringement,information cocoon,algorithm discrimination,and algorithm monopoly.Digital platforms are still in the market and regulated by market order,so using theories of economics can grasp more accurately the effect of the causes,hazards,and legal regulation of digital platform algorithmic risks.To prevent and control the algorithmic risks of digital platforms and improve the legal regulation of platform algorithms,it is necessary to improve the“digital human rights”mechanism,establish an algorithmic review mechanism,and construct an institution to manage algorithms and seek justice to supervise the legitimate operation of digital platforms and ensure the healthy development of the digital economy.