虚拟数字人:模因论的新“锚点” --模因论视域下的虚拟数字人:概念、特征和应用

Virtual Digital Humans:A New“Anchor Point”in the Perspective of Memetics--Concept,Characteristics,and Applications of Virtual Digital Humans in the Perspective of Memetics

20世纪70年代道金斯提出“模因”概念后,模因理论发展先后经历了“生物学隐喻阶段”“文化研究阶段”和2020年以来在AI技术推动下逐渐形成的“多模态智能化阶段”,具备人的特征、可交互的新媒介“虚拟数字人”成为第三阶段的新锚点。本研究在模因论视域下,对虚拟数字人进行了概念和特征分析;同时,结合当前流行的虚拟偶像、数字员工、虚拟主播等应用实践,论述模因是如何通过“虚拟数字人”改变我们的信息加工方式、作用于社会生产生活,为分析虚拟数字人的价值、应用、进化提供一个新视角。

Since Richard Dawkins proposed the concept of“memes”in the 1970s,the development of memetics theory has gone through the stages of“biological metaphor”and“cultural studies,”and gradually formed the“multimodal intelligent”stage driven by AI technology since 2020.Possessing human characteristics and being interactive new media,“virtual digital humans”have become a new anchor point in the third stage.This study,from the perspective of memetics,analyzes the concept and characteristics of virtual digital humans;at the same time,combining with the current popular applications such as virtual idols,digital employees,virtual anchors,etc.,it discusses how memes change our information processing methods and affect social production and life through“virtual digital humans”,providing a new perspective for analyzing the value,applications,and evolution of virtual digital humans.