金钱剥夺情境状态对利他行为的影响

The promotion of situational financial deprivation on prosocial behavior

本研究通过4个实验来探讨金钱剥夺的情境状态对利他行为的影响及利他行为的情境和形式效应。结果发现:(1)金钱剥夺情境下,个体做出更多利他行为,且这种行为变化是通过护面子意识而不是争面子意识的中介作用;(2)金钱剥夺个体在公开情境下会做出更多利他行为,而私人情境下该效应减弱;(3)金钱剥夺个体愿意做出更多非金钱的利他形式,而在金钱形式下该效应减弱。

Four studies were conducted to investigate the impact of financial deprivation on prosocial behavior and relevant moderating roles of prosocial situation and form.Results indicated that:(1)Compared to financial non-deprivation,participants in financial deprivation were more likely to help others.This increase was found to be mediated by face-saving consciousness,but not by face-gaining consciousness;(2)Participants in financial deprivation were more prosocial in public condition,while the effect was weakened in private condition;(3)Participants in financial deprivation were more likely to help others in a non-monetary form(i.e.,spending effort)than participants in financial non-deprivation.This effect decreased when prosocial behavior was in a monetary form.