新媒体视域下红色文化符号应用研究

A Study on the Application of Red Culture Symbols in the Perspective of New Media

红色文化是中国共产党领导人民在长期的革命斗争和建设实践中积淀、革新、总结形成的具有鲜明革命性和社会主义特征的文化。在“互联网+”时代,新媒体已成为一切文化传播的重要阵地,如何利用好新媒体实现红色文化的传承和创新,激活红色文化新时代生命力,增强我国社会主义文化自信及文化软实力,意义重大。符号学理论提供了红色文化传播的的新思维、新路径,如红色文化IP的形成,红色文化符号要素提取、内涵延展和呈现方式等,新媒体与文化创新产品也为红色文化传播提供了丰富多样的载体。

Red Culture has come into being through long-term revolutionary struggle and construction practice led by the Communist Party of China with effort of all Chinese people,with remarkable revolutionary color and socialist characteristics.In the era of“Internet+”,new media has become an important front for the dissemination all kinds of culture.How to inherit and innovate Red Culture by use of new media,activate its vitality in the new era,as well as enhance our confidence in socialist culture and the soft power of Chinese culture,is of great significance.The semiotic theory provides new ways of thinking and paths to the dissemination of Red Culture,such as the formation of its IP as well as its symbolic element extraction,connotation extension and way of presentation,and new media outlets and cultural products also provide rich and diverse carriers for its dissemination.