网红文化影响下高职院校“双创教育”的路径研究

Research on the Path of “Innovation and Entrepreneurship Education” in Higher Vocational Colleges Under the Influence of Internet Celebrity Culture

创新创业教育作为职业教育改革的突破口,在新征程上必须找准自身的时代坐标。网红文化激发了青年学生的“双创”意识、拓展了青年学生的“双创”平台,但同时也冲击着他们的就创业观念、消解着他们的奋斗精神。高职院校作为“双创教育”微观层面的“一根针”,应依托网红作品,激发青年学生的双创意识;剖析网红事迹,涵养双创精神;运用网红思维,推动“双创”实践。

As a breakthrough in the reform of vocational education,innovation and entrepreneurship education must find its own coordinates of the times in the new journey.The internet celebrity culture inspires the“innovation and entrepreneurship”awareness of young students and expands their“innovation and entrepreneurship”platform,but meanwhile which shocks their concept of employment and entrepreneurship and dissolves their spirit of struggle.As“a needle”at the micro level of“innovation and entrepreneurship education”,higher vocational colleges should rely on internet celebrity works to stimulate the innovation and entrepreneurship awareness of young students,analyze internet celebrity deeds to cultivate the innovation and entrepreneurship spirit,and use internet celebrity thoughts to promote innovation and entrepreneurship practice.