乡村旅游发展意象及环境建设——以重庆市石柱县乡镇为例

Rural Tourism Development Image and Environmental Construction:Taking Townships of Shizhu County in Chongqing as an Example

通过分析石柱县政府工作报告,实地访谈乡镇干部、村干部、村民,观察并记录乡村建设情况,采用综合分析和对比分析的方法,研究冷水镇、中益乡、桥头镇的乡村旅游发展意象与环境建设的关联,得出乡村旅游发展意象对应乡村环境建设重点区域,明确企业、政府、村集体和村民在其中发挥的作用。

The association between the imagery of rural tourism development and environmental construction in Lengshui Township,Zhongyi Township and Qiaotou Township was studied,by analysing government work reports of Shizhu County,interviewing township cadres,village cadres and villagers as well as observing and recording the construction of villages and townships in the field,and adopting the methods of comprehensive and comparative analyses,Image of rural tourism development corresponds to the key areas of rural environment construction are discovered and the roles played by enterprises,government,village collectives and villagers are clearly defined.