摘要
运用文献资料、专家访谈、逻辑分析等方法,深入探究我国民族民间体育高质量发展的价值、未来图景,并提出发展路径。价值:助力全面建设体育强国,巩固乡村振兴发展成果,坚定文化自信建设文化强国。未来图景:以产业为导向,提升经济效益;以创新为动力,焕发文化活力;以数字技术为手段,开发新平台。路径:赛事品牌与体旅产业共创经济价值,深入挖掘与创新发展共拓文化内涵,数字服务与数字文创共建全新平台,政府组织与社会组织共营和谐环境。
By using the methods of literature review,expert interview and logical analysis,this paper deeply explored the value and future prospect of high-quality development of ethnic and folk sports in China,and put forward the development path.Value:It helps to comprehensively build a sports power,consolidate the achievements of rural revitalization and development,and strengthen cultural selfconfi dence to build a strong cultural country.Future prospect:It takes the industry as the orientation to enhance the economic benefi ts,innovation as the driving force to radiate the vitality of culture,and digital technology as a means to develop a new platform.Path:The event brand and sports tourism industry should work together to create economic value.We should dig deep and innovate development to jointly extend the cultural connotation.The digital services and digital cultural creativity should jointly build a new platform.The government organizations and social organizations should work together to create a harmonious environment.
作者
蒋玉跃
汪作朋
JIANG Yu-yue;WANG Zuo-peng(Department of Physical Education,Beijing University of Science and Technology,Beijing 100083,China;School of Physical Education,Jiamusi University,Jiamusi 154007,China)
出处
《体育文化导刊》
北大核心
2024年第3期60-66,共7页
Sports Culture Guide
关键词
群众体育
民族民间体育
高质量发展
体育强国
mass sports
ethnic and folk sports
high quality development
sports power