碳中和背景下我国体育消费升级的目标定位与实现路径

Target Positioning and Realization Path of Sports Consumption Upgrading in China Under the Background of Carbon Neutrality

运用文献资料、逻辑分析等方法,阐释了碳中和背景下我国体育消费升级的目标定位,剖析关键堵点,并提出实现路径。目标定位:个人利益与公共利益合理兼顾,产品质量与用能效率共同提升,场景应用与技术转移共抓并举,资源支持与专业服务相互交融,政府主导与社会力量协同合作。关键堵点:体育消费主体能力不足,体育产业领域触达受限,体育低碳技术研发薄弱,体育消费模式趋于同质,体育低碳消费机制不健全。实现路径:推进精准治理,提升多元主体消费能力;强化多方协同,扩大体育消费升级领域;构建多重机制,加大体育低碳科技投入;增强产品价值,创新体育低碳消费模式;贯彻低碳理念,完善体育消费保障机制。

By using the methods of literature review and logic analysis,this paper explained the target positioning of China's sports consumption upgrading under the background of carbon neutrality,analyzed the key blocking points,and put forward the realization path.Target positioning:Personal interests and public interests should be reasonably balanced,product quality and energy efficiency should be jointly improved,scene application and technology transfer should be jointly pursued,resource support and professional services should be integrated,and government leadership and social forces should cooperate.Key blocking points:The main body of sports consumption has insufficient capacity,the sports industry has limited access,the research and development of low-carbon sports technology is weak,the sports consumption pattern tends to be homogeneous,and the sports low-carbon consumption mechanism is imperfect.Implementation path:We need to promote targeted govemance and increase the consumption capacity of multiple entities,strengthen multi-partycoordination and expand the areas of sports consumption upgrading.build multiple mechanisms to increase investment in low-carbon sports science and technology,enbance the value of products and innovate low-carbon sports consumption models,and implement the concept of low carbon to improve the mechanism for guaranteeing sports consumption.