基于大数据的电力营销信息化技术分析

Analysis of Electric Power Marketing Information Technology Based on Big Data

互联网技术的迅速发展,促使各个领域对大数据技术的应用范围逐渐扩大。在电力营销过程中,加强信息技术的应用能够促使企业对营销过程中产生的大量数据进行科学的储存、管理和分析,对企业服务质量的提升具有重要意义。文章通过阐述信息化建设的意义,说明信息技术的主要实施路径,并提出在技术应用过程中需要遵循的要点,以供参考。

The rapid development of Internet technology,prompting various fields of big data technology application gradually expand,in the process of electric power marketing,strengthen the application of information technology,can encourage enterprises to the process of marketing of data good storage,management and analysis,quality of service to the enterprise is of great significance.This paper mainly expounds the necessity of information construction,explains the main implementation path of information technology,and puts forward the key points to be followed in the process of technology application for reference.