辽宁省冰雪产业发展历程、困境及对策研究

Study on the development histories,difficulties and countermeasures of ice and snow industry in Liaoning province

采用文献资料法,对辽宁省冰雪产业目前的困境及相应的实施路径进行研究。结果表明:辽宁省冰雪产业存在着运动参与人数偏低,冰雪项目消费偏高,场馆设施更新滞后,服务水平欠缺,知名度影响力不足等问题。针对这些问题提出重视冰雪人群培养,提高运动参与率;完善场馆设施,加快场馆的升级;重视学校冰雪教育,储备冰雪人才;提高整体服务质量,提升国内外知名度;注重人才的引进与培养,消除人才短缺的局面;以大数据为依托,梳理冰雪产业格局及发展脉络;加大政府扶持与资金的补助,提高竞争力;强化区域联动,提升辽宁省冰雪产业的发展力等相应的解决方案。旨在为辽宁省冰雪产业的整体发展提供参考,也为进一步提升辽宁省冰雪产业提供新思路。

By using the method of literature,this paper analyzes and studies the status quo of the ice and snow industry in Liaoning province.The results show that the ice and snow industry in Liaoning province suffers from low sports participation,high consumption of ice and snow programs,lagging behind in the updating of venues and facilities,poor service level and insufficient visibility and influence.To solve these problems,the corresponding solutions are put forward:to address these issues,it is proposed to emphasize the cultivation of the ice and snow crowd and increase the sports participation rate;improve the arena facilities and accelerate the upgrading of the arena;emphasize the ice and snow education in schools and reserve ice and snow talents;improve the overall quality of service and enhance the domestic and international popularity;focus on the introduction and cultivation of talents and eliminate the shortage of talents;sort out the pattern of the ice and snow industry and the development of the vein with the support of big data;increase the support of governmental support and subsidies for funds to improve the competitiveness;and strengthen the regional linkages and enhance the development of the ice and snow industry of Liaoning province,and other corresponding solutions.It aims to provide reference for the overall development of the ice and snow industry in Liaoning province,as well as to provide new ideas for further enhancing the ice and snow industry in Liaoning province.