北京冬奥会媒介传播与青少年价值观教育实践

Media communication of Beijing Winter Olympics and youth value education practice

“媒介化社会”的不断发展,使得媒介信息潜移默化地影响着青少年的社会认知与价值观形成。北京冬奥会期间,媒介通过构建媒介仪式创建符号联系,打造沉浸教育场景的方式,增强青少年的国家认同;采用故事激励、行为示范、价值引领的方法,培养青少年的奋斗精神、乐观品质和责任意识。社交媒体为青年群体在北京冬奥会的宏大背景下进行年轻化互动和个性化参与提供了平台,增强了青少年对国家事件的参与感。北京冬奥会的媒介传播实践,有利于帮助青少年树立正确的价值观,培养出有文化、有知识、有理想、有道德、有担当的新时代青年。

With the continuous development of“media society”,media information exerts a subtle influence on youth's social cognition and value formation.During the Beijing Winter Olympics,the media created symbolic connections through the construction of media ceremonies and created immersive education scenes to enhance the national identity of youth.We adopt the methods of story encouragement,behavior demonstration and value guidance to cultivate the youth's fighting spirit,optimistic quality and sense of responsibility.Social media has provided a platform for youth groups to engage in youthful interaction and personalized participation in the grand background of the Beijing Winter Olympics,enhancing the sense of participation of young people in national events.The media communication practice of the Beijing Winter Olympics is conducive to helping young people establish correct values and cultivate a new era of young people with culture,knowledge,ideals,morality and responsibility.