中国武术全媒体传播的SWOT分析与发展策略

SWOT analysis and development strategy of Chinese martial arts all-media communication

采用SWOT分析法,对中国武术全媒体传播的优势、劣势、机会、威胁方面进行分析,并基于中国武术全媒体传播现状,提出中国武术全媒体传播的发展策略:开拓性战略,扩展传播路径,强化平台技术支撑,实现武术创新性发展;转化型战略,优化传播策略,构建现代话语体系,推动武术创造性转化;改善型战略,重视生产内容,推进传播体系建设,提升武术核心竞争力;稳固型战略,增进文化认同,拓宽传播发展空间,坚定武术文化自信,为新时代全媒体视野下的中国武术传播发展提供借鉴与参考。

By using the SWOT analysis,this paper analyzes the advantages,disadvantages,opportunities and threats of Chinese martial arts all-media communication,and proposes the development strategies of Chinese martial arts all-media communication based on the current situation of Chinese martial arts all-media communication:pioneering strategy,expand the communication path,strengthen the platform technical support,achieve the innovative development of martial arts;transforming strategy,optimize communication strategy,construct modern discourse system,promote Chinese martial arts creative transformation;improvement strategy,pay attention to the production content,promote the construction of communication system,and enhance the core competitiveness of martial arts;stable strategy,enhance cultural identity,broaden the space for communication and development,strengthen the self-confidence of martial arts culture,and provide reference for the communication and development of Chinese martial arts in the new era under the vision of all media.