论“数商兴农”背景下农户与电商市场对接路径

On the Connection Path between Farmers And E-commerce Market under the Background of"Digital and Commercial Agriculture"

农业要想稳健发展必须实现模式上的创新,我国开始实施“数商兴农”工程,加深农业产业链与电子商务的融合。但是“数商兴农”工程实施时间较短,实践经验有限,有必要深入探索和构建农户与电商市场对接逻辑框架,探索具体对接路径,促农业经济发展的预期目标。本文则对“数商兴农”背景下农户与电商市场对接路径进行了深入研究,首先文章阐述了“数商兴农”的内涵及促农业经济发展作用,然后了“数商兴农”背景下农户与电商市场对接需求及实际情况分析,之后进一步分析了“数商兴农”背景下农户与电商市场对接路径,最后提出了几点保障建议,为农户与电商市场对接紧密度的提升提供一定理论参考。

In order to develop agriculture steadily,we must realize the innovation of the model.Our country began to implement the project of"Promoting agriculture by number of merchants"to deepen the integration of agricultural industry chain and e-commerce.However,the implementation time of the project is short and the practical experience is limited,so it is necessary to explore and construct the logical framework of the connection between farmers and e-commerce market,and explore the specific path of the connection,the expected goal of promoting agricultural economic development.This paper makes a deep research on the connection path between farmers and e-commerce market under the background of"Digital and Commercial Agriculture",then,the paper analyzes the demand and actual situation of the connection between farmers and e-commerce market under the background of"Digital and Commercial Agriculture",and further analyzes the connection path between farmers and e-commerce market under the background of"Digital and Commercial Agriculture",at last,some suggestions are put forward to provide some theoretical reference for the improvement of the connection between farmers and e-commerce market.