基于文化礼品包装中情景叙事插画设计方法研究

STUDY ON DESIGN OF SITUATION NARRATIVE DRAWING IN CULTURAL GIFT PACKAGING

研究情景叙事插画在文化礼品包装设计中的设计方法。总结情景叙事插画在文化礼品包装设计中的应用价值,继而提出了视像层-语境层-意像层的文化礼品包装中情景叙事插画设计层次。基于上述设计层次,总结出情景叙事插画设计方法模型,并以敦煌九色鹿系列文化礼品包装设计为例,通过具体的设计实践验证此方法的可行性与有效性。利用情景叙事插画可以赋予文化礼品包装更加独特的视觉传达形式,能更有效表达其文化内涵,也能进一步满足用户的个性化需求。

Study the design method of situational narrative illustration in the design of cultural gift packaging.Summarize the application value of situational narrative illustration in cultural gift packaging design,and then propose the design level of video layer-context layer-image layer.Based on the above design level,the situational narrative illustration design method and model are summarized,and we take the packaging design of Dunhuang nine-color deer series of cultural gifts as an example to verify the feasibility and effectiveness of this method through specific design practice.The use of situational narrative illustration can give cultural gift packaging a more unique form of visual communication,can more effectively express its cultural connotation,and can further meet the personalized needs of users.