极繁主义服装的图案设计与视觉注意力的关系研究

RESEARCH ON THE RELATIONSHIP BETWEEN PATTERN AND VISUAL CONCENTRATION IN MAXIMALISM CLOTHING

通过分析极繁主义服装的图案设计与视觉注意力之间的关系,探讨最能引起消费者注意力与正向反馈的设计方法。选取了决定服装繁复要素中的图案因素作为研究对象,制作一系列同一元素图案构成循环的服装作为实验选取的样本进行眼动仪实验测得感性客观反映数据,与此同时,进行主观问卷调查,将感性数据以及理性数据进行交叉对比分析。得到既能引起消费者注意力又能激发消费者购买欲望的极繁主义服装图案设计方法。帮助设计师明确极繁主义应用在服装上的实际效果,为极繁主义的发展以及在服装上的设计思路提供一定的理论依据和数据支撑。

By analysing the relationship between pattern design and visual attention in maximalist clothing,we explore the design methods that best elicit consumer attention and positive feedback.A series of garments with the same pattern was made as the experimental samples,and an eye-tracking experiment was conducted to measure the perceptual and objective data.A method of designing minimalist clothing patterns that both attract the interest of consumers and stimulate their desire to buy.It helps designers to clarify the practical effect of maximalism on clothing and provides some theoretical basis and data support for the development of maximalism and design ideas on clothing.