焦山碑林博物馆文创产品设计中叙事设计的方法与实践

THE METHOD AND PRACTICE OF NARRATIVE DESIGN IN THE DESIGN OF CREATIVE PRODUCTS OF JIAOSHAN STELE FOREST MUSEUM

基于叙事设计与焦山碑林博物馆文化,探讨焦山碑林博物馆文创产品设计中叙事设计的方法与实践。运用实地调研、问卷访谈和焦点小组等方法分析叙事设计与焦山碑林博物馆文化的内核和内容。提出焦山碑林博物馆叙事设计方法,包括叙事主题确定、叙事情节设置以及叙事设计表达。将提出的设计方法运用在设计实践中,能够促进焦山碑林博物馆文化的传播,推动文创产品市场的发展。

To explore the method and practice of narrative design in the design of cultural and creative products of Jiaoshan Stele Forest Museum based on narrative design and the culture of the museum.The core and content of narrative design and the culture of Jiao Shan Stele Forest Museum were analyzed by field survey,questionnaire interview and specific design practice.The narrative design method of Jiaoshan Stele Forest Museum was put forward,including narrative theme determination,narrative plot setting and narrative design expression.The application of the proposed design method in the design practice can promote the cultural dissemination of Jiaoshan Stele Forest Museum and promote the development of cultural and creative products market.