基于蒲剧元素的文创产品设计策略研究

RESEARCH ON THE DESIGN STRATEGY OF CULTURAL AND CREATIVE PRODUCTS BASED ON PU OPERA ELEMENTS

研究蒲剧元素在文创产品中的应用。通过对蒲剧文化的梳理,从角色行当、人物脸谱、服饰、特技表演等角度挖掘蒲剧艺术特征,提炼出适用于蒲剧文创产品设计元素。结合蒲剧文创设计策略,将动态化的戏曲表演以静态视觉设计语言表达出来,以蒲剧中生旦净丑角色形象融入品牌文创产品设计中。提高蒲剧文创的识别度和认同感,增强地方戏曲传播文化特色的效率,促进大众对传统地方戏曲的参与度,为传统戏曲的文创产品设计提供思路。

Research on the application of Pu opera elements in cultural and creative products.Through the combing of Pu opera culture,the artistic characteristics of Pu opera are explored from multiple angles such as character trades,character faces,costumes,and stunt performances,and the design elements suitable for Pu opera cultural and creative products are extracted.Combined with the cultural and creative design strategy of Pu Opera,the dynamic opera performance is expressed in a static visual design language,and the image of the ugly character in Pu Opera is integrated into the design of the brand's cultural and creative products.Improve the recognition and sense of identity of Pu opera cultural and creative work,enhance the efficiency of traditional local opera in disseminating cultural characteristics,increase the public's participation in traditional local opera,and provide ideas for the design of cultural and creative products of traditional opera.