探索业财融合背景下房地产企业财务管理转型路径

Explore the transformation path of financial management of real estate enterprisesunder the background of industry and financial integration

房地产行业在国家宏观政策深度调整背景下,面临巨大的经营压力,其中房住不炒政策的颁布对房地产价格进行了严格管控,而融资三条红线政策则限制了房地产企业拿地激进程度,提高了融资门槛,导致房地产企业融资渠道收窄,生存空间进一步压缩。为了更好地应对外部市场变化,提高市场应对能力,房地产企业必须加强内部控制,积极推进财务管理转型,深入实施业财融合,全面有效防范与控制各类风险,推动房地产企业健康稳定发展。文章以业财融合为抓手,从业财融合意识、业务与财务统一活动目标、信息化系统引进与建设方面,实现财务职能转型,更好地推动财务管理高质量发展。

The real estate industry under the background of national macro policy depth adjustment,facing huge operating pressure,the room live not fry policy issued on the strict control,and financing three red line policy limits the radical real estate enterprises,im-prove the financing threshold,lead to the real estate enterprise financing channels narrowed,the living space.In order to better respond to the external market changes and improve the ability to respond to the market,the real estate enterprises must strengthen the internal con-trol,actively promote the transformation of financial management,deeply implement the integration of industry and finance,comprehen-sively and effectively prevent and control all kinds of risks,and promote the healthy and stable development of the real estate enterprises.This paper takes the integration of industry and finance as the starting point,the integration of business and finance,the introduction and construction of information system,to realize the transformation of financial functions and better promote the high-quality development of financial management.