低碳经济时代新能源汽车购买意愿影响因素研究

Research on the Factors Influencing the Purchase Intention of New Energy Vehicles in the Era of Low-Carbon Economy

本研究旨在探讨新能源汽车市场的现状与挑战,以及消费者购买意愿的影响因素。主要从经济性、基础设施配置、产品特性、政策感知和消费者心理因素这五个关键维度进行分析。研究发现,这些因素对消费者的购买决策具有重大影响。具体而言,新能源汽车的经济性、充电基础设施的配置以及政府政策,都会直接影响到消费者对新能源汽车的购买意愿。而产品特性以及消费者的心理预期,也会在一定程度上影响他们的购买决策。总的来说,为了推动新能源汽车市场的发展,需要制定相应的政策,并加强对消费者的启蒙教育,提升他们对新能源汽车的认知和接受度。

This study aims to explore the current status and challenges of the new energy vehicle(NEV)market,as well as the factors influencing consumer purchase intentions.The analysis focuses on five key dimensions:economy,infrastructure configuration,product characteristics,policy perception,and consumer psychological factors.The findings reveal that these factors have a significant impact on consumer purchase decisions.Specifically,the economy of new energy vehicles,the configuration of charging infrastructure,and government policies directly affect consumers'willingness to purchase NEVs.Product characteristics and consumer psychological expectations also influence their purchase decisions to some extent.Overall,to promote the development of the NEV market,it is necessary to formulate relevant policies and strengthen consumer education to enhance their awareness and acceptance of NEVs.