基于现代汽车需求的互联网+下高职院校汽车营销教育的实践探索

Practical Exploration of Automobile Marketing Education in Higher Vocational Colleges under the Internet+based on the Needs of Modern Automobiles

随着互联网技术的日益发展,市场对于互联网之间的联系日趋紧密,身处大数据时代的背景下,互联网的渗透对于各个行业而言带来了许许多多的便利,让人们可以足不出户就了解到外界的情况。高职院校培养的是技能型人才,应有敏锐的市场嗅觉从而去不断的更新职业教育的培养方向,纵观汽车营销该门行业的发展史,从起初的国营单一经营模式到现今的“互联网+”销售模式、一站式销售等等,行业的发展都是随着国家的发展趋势而共同向前的。所以,创新无疑是发展的第一要义,在国家大力提倡发展职业教育的今天,本文将从运用“互联网+课程”的技术和理念,在课堂教学、课程内容、教学方式等方面开展研究,打造“线上线下混合式”的汽车营销教育的创新和实践,做到将社会新趋势与本专业进行融合改革,为社会输送新时代实用型技能型人才。

With the increasing development of Internet technology,the market is increasingly connected with the Internet,and in the context of the era of big data,the penetration of the Internet has brought a lot of convenience to various industries,so that people can understand the situation of the outside world without leaving home.Vocational colleges and universities are trained skilled talents,should have a keen sense of the market to constantly update the direction of vocational education training,throughout the history of the development of the automobile marketing industry,from the beginning of the state-owned single business model to the current“Internet+”sales model,one-stop sales,etc.,the development of the industry is with the development trend of the country and move forward together.Therefore,innovation is undoubtedly the first essence of development.The country vigorously advocates the development of vocational education today.This paper will use the technology and concept of“Internet+course”to carry out research in classroom teaching,course content,teaching methods,etc.,to create an“online and offline blended”innovation and practice of automobile marketing education,so as to integrate the new social trend with the professional reform,and deliver practical skilled talents in the new era for the society.