技术驱动背景下新能源车造型设计探讨

Discussion on the Styling Design of New Energy Vehicles in the Context of Technology-driven

在新技术的驱动下,我国新能源汽车获得了飞速发展,不同于传统燃油汽车,新能源汽车造型设计存在较大区别,尤其是微型新能源汽车,具有环保、便捷的特征。新能源汽车造型设计受到驱动技术、人机工程学的影响。结合马斯洛需求理论,准确掌握微型新能源汽车用户的出行需求、功能需求与情感需求,并通过问卷调查方式获得基础造型方案,从而确定最终的造型设计方案。实践验证表明,该造型方案切实可行。

Driven by new technologies,China's new energy vehicles have achieved rapid development,different from traditional fuel vehicles,there are great differences in the design of new energy vehicles,especially micro new energy vehicles,which have the characteristics of environmental protection and convenience.The styling design of new energy vehicles is influenced by drive technology and ergonomics.Combined with Maslow's demand theory,the travel needs,functional needs and emotional needs of micro new energy vehicle users were accurately grasped,and the basic modeling scheme was obtained through questionnaire survey,to determine the final modeling design scheme.Practical verification shows that the modeling scheme is feasible.