西北自驾旅游流转移扩散规律研究

The transfer and diffusion pattern of self-driving tourist flows in the northwestern China

西北地区远离中国主要旅游客源市场区,为什么近年来越来越受自驾旅游者青睐?距离衰减规律失灵了吗?应用UGC和问卷调查数据,对西北自驾旅游流转移扩散规律进行研究。发现:1)西北地区自驾游空间广阔,80%以上的自驾线路“行游比”介于0.5-0.7之间,具备吸引长途自驾旅游者的客观条件。2)西北地区自然和文化景观优美独特,对1500km以外地区的远程出游市场具有强大吸引力,导致距离衰减规律表面上“失灵”。3)90%的西北自驾游线路距离超过2000km,用时8-10天,平均串连9个目的地,主要模式为“区域环游式”和“锁链式”。4)西北自驾旅游流的扩散场在“胡线”东南,以京津唐、长三角和珠三角为核心区,集聚场以“大环线”为骨架,以西宁、海西州、海南州、酒泉等12个节点为枢纽,呈现“嘉峪关阻断”现象。

Why does the northwestern region that is far from Chinese main tourist market become one of the most popular destinations favored by self-driving tourists in recent years Does the law of distance decay malfunction?By collecting UGC and questionnaire data,we examined the transfer and diffusion patterns of self-driving tourist flows in the northwestern China,and found:1)The northwestern region has a vast space for self-driving.More than 80%of self-driving routes have“the ratio of transport to play”between 0.5 and 0.7,which is the objective conditions attracting long-haul self-driving tourists.2)The natural and cultural landscapes of the northwestern region are beautiful and unique,which has a strong attraction towards the long-haul tourist market in areas 1500km away,leading to the law of distance decay being“out of order”.3)90%of self-driving routes in northwestern region are over 2000km,they take 8-10 days,and include 9 sub-destinations.The main modes of self-driving are"regional tour pattern"and"trip chaining pattern".4)The diffusion field of self-driving tourist flows is located in the southeast of“Hu line”,with Beijing-Tianjin-Hebei,Yangtze River Delta and Pear River Delta as the core area.The tourist gathering fields takes the"Great Circle Line"as the structure,and 12 nodes such as Xining,Haixi prefecture,Hainan prefecture,and Jiuquan,etc,as the hubs.And most of tourist flows stop diffusing at Jiayuguan,showing the blocking phenomenon.