数字赋能文化创意产业的机理、现实及实现路径

The Mechanism, Reality and Implementation Path of Digital Empowering Cultural andCreative Industry

数字技术具有较强的赋能作用,对文化创意产业的转型升级作用越来越明显。数字技术全面赋能文化创意产业生产、流通、消费领域。文化创意产业数字化进程加速,但发展依然存在不平衡的问题。未来,要依托“数字中国”战略,推动文化创意产业数字化转型;发展相关核心技术,提升文化创意产业的技术水平;加强内容创新,优化数字文化创意产品供给;加强数字文化治理,推进文化创意产业健康发展。

Digital technology has a strong empowering effect,and its role in the transformation and upgrading of cultural and creative industries is becoming increasingly evident.Digital technology fully empowers the production,circulation,and consumption sectors of cultural and creative industries.However,it faces the reality as follows:the digitalization process of cultural and creative industries is accelerating,but there are still imbalances in their development;some technologies in the field of digital culture have become industry standards,but core supporting technologies need further breakthroughs;there are numerous digital cultural products,but the supply of high-quality products is still insufficient.In the future,we will rely on the"Digital China"strategy to promote the digital transformation of cultural and creative industries,to develop relevant core technologies and enhance the technological level of cultural and creative industries,to enhance content innovation and optimize the supply of digital cultural and creative products,and to strengthen digital cultural governance and promote the healthy development of cultural and creative industries.