冰雪特色助燃京张体育文化旅游带“文体旅”资源融合研究

Research on the Resource Classification and Integration Strategy of"Culture,Sports and Tourism"in the Beijing-Zhangjiakou Sports,Cultureand Tourism Belt Fueled by Ice and Snow Characteristics

为推进京张体育文化旅游带建设,加快文体旅资源的深层次改革,需具备融合发展思路和创新精神,形成“体育+文化+旅游”融合发展新模式、新格局,这已经上升为后冬奥时代京张体育文化旅游带资源多元化利用的国家战略需求。该研究以冰雪特色为纽带,从理论发展背景、资源融合必要性和资源融合方案对京张体育文化旅游带建设下的文体旅资源进行全方位解析、评价,并提出资源融合对策,有效解决资源浪费和冰雪体育文化旅游融合不足等问题。

In order to promote the construction of Beijing-Zhangjiakousports,cultureandtourism belt and accelerate the deep-level reform of culture,sports and tourism resources,it is necessary to have integrated development ideas and innovative spirit,and to form a new model and pattern of integrated development of"sports plusculture plustourism",which has been upgradedto the national strategic demand for the diversified utilization of Beijing-Zhangjiakousports,culture and tourism belt resources in the post-Winter Olympics era.Taking ice and snowcharacteristics as the link,this study analyzes and evaluates the culture,sports and tourism resources under the construction of Beijing-Zhangjiakousports,cultureandtourism belt from the background of theoretical development,the necessity of resource integration and resource integration plan,and puts forwardcountermeasuresfor resource integration,so as toeffectively solve the problems of wasteof resourcesand insufficient integration of ice and snow sports,culture and tourism.