黑龙江旅游纪念品地域文化特色及设计语言提炼策略

Strategies for Distilling Regional Cultural Characteristics and Design Language in Heilongjiang Tourism Souvenirs

在文旅产业的发展过程中,旅游纪念品有着刺激消费、宣传文化的作用。赋予旅游纪念品特色,推动文旅产业稳健发展,成为各地区需探究的问题。黑龙江自然资源、历史文化、社会经济以及特色设计资源的综合性提炼是旅游纪念品地域化、特色化设计的着力点,需以目标为统领、市场为导向、区域为支点、项目为载体、融合为动力、协同为手段以及技术为支撑,提升黑龙江旅游纪念品设计水平。

In the development process of the cultural tourism industry,tourism souvenirs play a role in stimulating consumption and promoting cultural awareness.Endowing tourism souvenirs with characteristics and promoting the steady development of the cultural tourism industry have become issues that need to be explored in various regions.The integrated distillation of natural resources,historical culture,socio economic,and distinctive design resources in Heilongjiang is the focal point of regionalized and distinctive design of tourism souvenirs.It is necessary to lead with objectives,market oriented,region as the fulcrum,project as the carrier,integration as the driving force,collaboration as the means,and technology as the support to enhance the design standards of Heilongjiang’s tourism souvenirs.